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매거진B (영문판) Magazine B, 매거진비
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정간물코드[ISSN]
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About the Publication

 

Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brand’s hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.

 

 

About the Issue

 

Welcome to the 92nd edition of B.

 

Coffee is widely perceived as a favorite food. This isbased on the assumption that the best coffee varies depending on the taste of who is drinking it. Some say that any coffee that gives them a jolt of energy is the best, while others might say a quick cup served right away from a convenience store or an automated coffee kiosk is the best. Whether it’s a slowly brewed cup at home or a blended coffee topped with rich whipped cream, coffee can be perfectly tailored to suit each individual—a unique facet and, dare I say, privilege that only exists with coffee. The multilayered aspects of coffee have gained so much attention after the so-called third wave elevated the statusof coffee in the world of gastronomy. Starbucks, Nespresso, and specialty coffee brands all have a role to play here. Just as a higher level of the culinary culture of a country does not mean that street food or fast food loses value, coffee is also diversifyingto better serve these different needs rather than compete for ultimate superiority.

 

B covered Intelligentsia and Blue Bottle Coffee brands in the past, but this issue features % Arabica, a coffee brand that is ideally suited for an era in which the nuances of coffee have gained greater acceptance and appreciation. This Japanese coffee brand, which marked its 10th anniversary in 2023,is also a franchise that inherited some of the specialty coffee DNA. Kenneth Shoji, who founded % Arabica in his 40s, said in a number of interviews that he had been heavily influenced by Starbucksin his 20s. He also said that he was immensely inspired by Intelligentsia and Blue Bottle Coffeein terms of café space and their creative ways of dealing with coffee tools. But % Arabica cannot be said to be a mere copycat of those forerunners.That is because % Arabica has built its brand identity in a delicate, rigorous way—somehow telegraphing the aesthetic of Kyoto into its spaces, signature items, locations, and launching periods.

 

Kenneth Shoji is at the center of this success story. He is less of a coffee specialist and more of a brand enthusiast/global entrepreneur. He put efforts into formulating each location’s design language and perfecting branded goods, as well as selecting coffee beans and focusing on the quality of the drinks his brand will offer. It’s certainly not an exaggeration to say that certain key characteristics of the % Arabica brand identity come directly from the founder’s personality. In an interview with B conducted in Bali, Shoji said, “Specialty coffee sometimes prioritizes some nerdiness. But I don’t.I just do business in a normal way. The way I make coffee is similar to the way scrambled eggs are made. You just need to get fresh, top-quality eggs and stir them well. You don’t need to describe each and every color and flavor of eggs. It’s just about staying true to the basics.”

 

Just like that, % Arabica seems to be willing to become a global brand through coffee instead of uplifting coffee as a mystical drink of all drinks. Most pioneer businesses, it seems, are strongly driven by such a down-to-earth willingness. Business mindset tendsto get overshadowed by stories about the artisanal attitude and spirit because there are already so many brands that have more or less attained a level of perfection and still introduce upgrades on the regular. But % Arabica demonstrates that the establishment and management of standards can also be part of

the artisanal spirit. As such, I find myself choosing “franchise” over “coffee” to define this coffee brand. I’m looking at the brand as a franchise business, and I hope % Arabica’s journey—which started humbly in Hong Kong and really took off in Kyoto before expanding to the Middle East, the US, and the UK— will continue to pique my curiosity.

 

 

Eunsung Park

 

Content & Editorial Director

 







 




정간물명   매거진B (영문판) Magazine B, 매거진비
발행사   비미디어컴퍼니
발행횟수   부정기 ( 5회)
발행국 / 언어   한국/영어
판형 / 쪽수     /   쪽
독자층   고등학생 , 일반(성인), 직장인, 대학(원)생, 전문직,
발간형태   종이
구독가   구독가: 94,500원,      정가: 105,000원 (10% 할인)
검색분류   경제/경영/마케팅
주제   경영, 광고/마케팅, 미술/디자인,
관련교과 (초/중/고)   사회 (정치/경제/사회), [전문]상업(회계/무역), [전문]예술(영화/음악/사진) , [전문]디자인/건축,
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배송누락 및 배송지변경   고객센터로 문의 바랍니다. (☎ 02) 6412-0125 / nice@nicebook.kr)





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Table of contents

 

02 INTRO

 

08 EDITOR'S LETTER

 

12FOURTH WAVE

The new wave of coffee and % Arabica observed by coffee experts

 

16AESTHETIC

Aesthetic of Kyoto that inspired % Arabica founder Kenneth Shoji

 

22NEIGHBORHOOD

Introduction to Arashiyama and Higashiyama neighborhoods in Kyoto where % Arabica locations have become local attractions

 

28OPINION: KOBE LEE

% Arabica’s Global Head Barista Kobe Lee talks about thebrand’s philosophy on coffee and people management

 

34IDENTITY

% Arabica’s minimal, timeless brand identity that is reflected in brand goods

 

40IN THE BAR

% Arabica’s signature drinks and service

 

46AT THE ROASTERY

% Arabica Kyoto Roastery & Bakery, a control tower for an exquisite, quality cup of coffee

 

50INTERVIEW: KENNETH SHOJI

Conversation between Magazine B publisher Suyong Joh and % Arabica founder Kenneth Shoji

 

56A DAY WITH A COSMOPOLITE

Kenneth Shoji’s cosmopolitan life in Bali

 

64CUPPING LAB

Luis Urcuyo, green bean buyer for% Arabica, shows his coffee cupping

 

68COFFEE FARMS IN BALI

Coffee farms in Batukaang Village, Bali, that supply specialty coffee beans to % Arabica

 

72WELLNESS SPACES IN BALI

Alchemy, a wellness brand in Bali that captured Kenneth Shoji’s attention

 

76COFFEE TOOLS

Coffee tools used in % Arabica cafés to provide the best coffee experience

 

86MOMENT OF INNOVATION

Slayer Espresso, a game changer in the espresso machinemarket, and its founder Jason Prefontaine

 

94COFFEE BUFFERS

Coffee lovers from all walks of life, including cofounder of Deus ex Machina Dare Jennings, share their thoughts on % Arabica

 

102OPINION: KEITA AONO

Keita Aono, chief designer of space design consultancy No. 10, talks about % Arabica’s space design philosophy

 

108ICONIC STORES

Design studios from different cultures and their iconic designs for % Arabica cafés

124SURROUNDINGS

Neighborhoods and nearby attractions in Seoul, New York, and London where% Arabica shops are located

 

130PARTNERS

% Arabica’s franchise partners in Indonesia, China, and Korea that drive the brand’s global business

 

136VISITORS

People from all around the world who visit % Arabica stores in Kyoto and Bali

 

142BRAND STORY

A story of % Arabica that started in Kyoto and has grown into a global coffee brand

148BEHIND THE BRAND

Some interesting facts about % Arabica, as presented by the brand’s founder

 

150INTERVIEW: MAKOTO NAKAMURA, ERIKO MATSUDA

Makoto Nakamura, vice president of Asiamix Japan, supports % Arabica and Kenneth Shoji; Brand consultant Eriko Matsuda leads brand management

 

154TENANT

% Arabica kiosk locations show the brand’s competitiveness

 

160UNDERDOGS

Coffee brands that started in cities with hardly any coffee culture and still gained an international following

 

163OUTRO


 













 







 

Table of contents

 

02 INTRO

 

08 EDITOR'S LETTER

 

12 PERSONAL ARCHIVES

Hints of Christophe Lemaire and Sarah- Linh Tran’s creativity found in their work spaces

 

20 IN MARAIS

The Lemaire headquarters blends into the Marais, a historic district in Paris

 

24 SMALL TALK

People at Lemaire affirm their personal beliefs about clothing and the brand’s unwavering trajectory

 

32 INTERVIEW: CHRISTOPHE LEMAIRE & SARAH-LINH TRAN

Co-creative directors of Lemaire

 

38 ON-SITE WORKSHOP

Lemaire’s in-house atelier materializes the brand’s design universe

 

42 LEMAIRE WARDROBE

Lemaire’s iconic style imbues the brand’s shirts, jackets, overcoats, and other essential items

 

48 UNDERSTATEMENT

Delicate design language expressed through colors, materials, silhouettes, and other details

 

58 OPINION: ANJA ARONOWSKY CRONBERG

Fashion journalist Anja Aronowsky Cronberg attests that Lemaire provides physical and mental comfort through its clothes

 

64 DEFINITE

The unique perspectives of Lemaire brand fans who refuse to compare themselves with others

 

88 AT THE BOUTIQUE

Lemaire boutiques reflect the brand’s comfortable and calm mood

 

92 CRAFT PARTNERS

The brand expands its aesthetic domain through ingenious partnerships with artisans and artists

 

102 OPINION: SONYA DYAKOVA

Graphic designer Sonya Dyakova says that the allure of Lemaire is that it has created its own narrative by incorporating cultural elements in fashion

 

108 IN THE COLLECTIONS

Impressive Lemaire collections created in collaboration with outside creators

 

122 INDIVIDUALS

Strong personalities who have appeared on Lemaire runways

 

128 ESSAYS

Thoughts on the charms of Lemaire as everyday wear that is anything but mundane

 

131 AN OPTICAL POEM

Lemaire’s color palette reflects light, shadow, and nature

 

140 BRAND STORY

How Lemaire grew while concentrating on creating styles rather than fashion

 

150 INSPIRATIONS

Music, films, books, and architecture that inspire the Lemaire designer duo

 

155 OUTRO


 














 







 

Table of contents

 

02 INTRO

 

08 EDITOR'S LETTER

 

12 VIEWS

Aesthetics of Arc’teryx in retail spaces

 

20 OPINION: ERANG SONG, GEUNSIK PARK

Worksout store manager Eran Song and designer Geunsik Park talk about the distinct value of Arc’teryx in the market

 

26 LAYERING

The unique vibe of Arc’teryx users workingin various fields

 

36 OTHER BRANDS

Items from other brands that echoArc’teryx

 

40 OPINION: DAN GREEN

The Arc’teryx senior director of Advanced Concepts says the secret to making the best product is embracing trial and error

 

46 ARC’ONE

Arc’teryx Vancouver factory serves as atest bed for the brand’s products

 

54 LABORATORY

Manager Bill Burke gives a tour ofthe Arc’teryx R&D lab with a fewdemonstrations

 

62 TECHNOLOGY

Simple experiments prove Arc’teryx’s technological prowess in waterproofing, windproofing, reducing weight, and heat retention

70 TESTS AND TRIALS

A space of possibilities where designers start creativeexperiments

 

76 PRODUCT GUIDE

Categorized as techwear, Arc’teryx products run the full gamut

84 ICONS

GORE-TEX, a core material used in outerwear and outdoor apparel, reveals the true value of Arc’teryx

 

90 STORE

The Arc’teryx philosophy as reflected in its Vancouver and New York outposts

 

96 OPINION: TAKA KASUGA

Creative Director of Statement Taka Kasuga leads the brand’s creative path through Veilance and System_A

 

102 NEW WAYS

Charting the evolution of Arc’teryx and new directions for outdoor wear

 

110 INTERACTION

Artists share inspiration with Arc’teryx around the theme of sustainability

 

118 BRAND STORY

Arc’teryx: How it grows and sets technological standards for hiking clothing brands

 

124 INSPIRE

The Coast Ranges, a huge motivator for Arc’teryx

128 INTERVIEW: KARL AAKER, KATIE BECKER

The direction and vision of Arc’teryx from VP of Brand Marketing Karl Aaker and Chief Creative Officer Katie Becker

 

134 CLIMBING

The frontier spirit of Arc’teryx that resembles climberstrailblazing through uncharted nature

 

138 SUSTAINABILITY

A brand that moves with nature—and its CSR principles

 

142 SOCIETY

Communities at home and abroad that embody the spirit of Arc’teryx

 

146 DIGEST

Numbers representing Arc’teryx and the cultures surrounding the brand

 

151OUTRO


 




 







 

Table of contents

 

02 INTRO

 

08 EDITOR'S LETTER

 

12 IMPRESSIONS

Multilayered assessments on the city of Copenhagen by a host of media outlets

 

16 DIVE INTO THE CITY

Core values and sociocultural legacies that give an insight into Copenhagen today

 

28 INTERVIEW: CLAUS MEYER

Claus Meyer, entrepreneur and chef, talks about today’s culinary scene in Copenhagen

 

34 CREATIVE DINING

The distinctive originality and philosophy of Copenhagen’s dining

 

46 FOOD INNOVATORS

Food labs and companies breaking new ground for the future of food

 

54 THE ART OF HYGGE

La Banchina, an on-trend location that epitomizes hygge of the Danes, who find happiness in daily life

 

58 A DAY OF GOURMET

Gems where brunch, coffee, and natural wine can be savored

 

66 INTERVIEW: CECILIE THORSMARK

Cecilie Thorsmark talks about the role of Copenhagen Fashion Week as a platform

 

72 WOMEN FOR WOMEN

Women fashion designers that give voice to all women

 

84 THE SCANDI INFLUENCERS

Fashion influencers committed to spreading healthy, positive life attitudes

 

90 THE AUTHENTIC TASTE

Fashion select shops and beauty brands loved by Copenhageners

 

98 INTERVIEW: THOMAS LYKKE & ANNE-MARIE BUEMANN

Thomas Lykke and Anne-Marie Buemann, cofounders of OEO Studio, talk about the quintessence of Danish design

 

104 HOME

The potential and aesthetic of the Danish home

 

112 Design-Driven VENTURES

Brand stories of Kvadrat and Vipp, Danish design companies that refuse to dwell on past legacies

 

120 CREATIVE FORCES

Brands that serve as both a platform and a creative hub based on a sense of community

 

132 DANISH SPIRIT

Expat Danes disseminate the Danish spirit and culture

 

140 DESIGN ICONS

Iconic designers and classic brands that have sustained the “Danish modern” look

 

144 THE WEEKENDERS

The natural landscapes that immerse Copenhageners in musings and relaxation

 

152 INTERVIEW: SIMON CASPERSEN

Simon Caspersen, cofounder and communications director of Space10, talks about creating an ideal city

 

158 URBAN PLANNING

The history of Copenhagen’s urban planning

 

162 SMART CITY

Copenhagen Solutions Lab focuses on collaboration, citizenship, data, and experimentation

 

166 BIG PICTURES

How Copenhagen-born architect Bjarke Ingels and his team transformed the landscape of the city

 

180 DANISH CULTURE CODE

Figures that offer a better understanding of Danish culture

 

183 OUTRO


 














 







 

Table of contents

 

02 INTRO

 

08 EDITOR'S LETTER

 

12 CHALLENGES

The challenge culture leads trends du jour through video creating and sharing

 

26 OPINION: VIRGINIA HEFFERNAN

One cultural critic praises TikTok’s optimistic worldview

 

32 USER MANUALS

Get to know the user-friendly interface on which filming, sharing, and playing videos happens in a just a few taps

 

40 KEY ELEMENTS

Key digital terms that offer insight into the rising mobile generation

 

44 OPINION: SEAN KIM

TikTok’s head of product backs the platform as a super app

 

48 TIKTOK GENERATION

Creators unleash their creativity via shortform videos

 

70 DICTIONARY

Thirty-two words and expressions often used in the TikTok ecosystem

 

76 HALL OF FAME

TikTok teaches some old dogs new tricks

 

88 OPINION: SEUNGYEON KIM

The general manager of global business solutions in TikTok Korea talks about TikTok’s adaptability in the digital market

 

92 TRANSITION

Legacy media giants search for new ways to stay afloat the mobile era with TikTok

 

102 ENTERTAINMENT

A glance at TikTok’s revolutionary marketing solutions in the entertainment industry

 

110 BRAND STORY

The success story of an app that promotes self-discovery over social networking

 

118 PARTNERS

TikTok forges new partnerships as a move to evolve into a business platform

 

120 INTERVIEW: NICK TRAN, KUDZI CHIKUMBU

Global Head of Marketing Nick Tran and Director of Creator Community Kudzi Chikumbu talk about the vision and future direction of TikTok

 

126 CREATIVE WORKSPACE

TikTok’s organizational culture and LA office interior design that reflect the brand’s mission “to inspire creativity and bring joy.”

 

132 ALL-ROUNDERS

TikTok employee creators talk about their work environment

 

136 DIGEST

Incredible numbers and attributes that set TikTok apart from other social media platforms

 

140 REFERENCES

Books, videos, and more that break down the digital media ecosystem

 

151 OUTRO


 














 







 

02 INTRO

 

08 EDITOR'S LETTER

12 RETAIL

Modular furniture that opened up new horizons

 

22 OPINION: TYLER BRÛLÉ

The Monocle editor-in-chief maintains close ties with USM

 

28 IN OFFICES

The USM modular system makes a big splash in workplaces

 

38 IN PUBLIC PLACES

USM’s timeless design blends seamlessly into public spaces like schools, libraries, and museums

 

48 OPINION: LAURENT CROCHET

Head of USM France strives to deliver the brand’s values to the public

 

54 IN MÜNSINGEN

The city where the Swiss furniture brand’s philosophy took root

 

56 FUNCTIONALISM

Introducing the first modular furniture, born in a factory that values aesthetic functionalism

 

64 HALLER SYSTEM

Key elements and accessories that comprise the Haller modular system

 

72 CUSTOMIZATION

USM’s extensibility and reconfiguration make the units highly responsive to individual needs

 

78 OPINION: RODOLPHE PARENTE

Designer Rodolphe Parente adds distinctive character to space, just like USM furniture

 

82 IN HOMES

Loyal USM customers use space as a canvas for expressing their unique lifestyles

 

110 LONGEVITY

The USM headquarters epitomizes the brand’s key values

 

116 BRAND STORY

USM’s growth story paves the way to indefinite design possibilities through simplicity

 

122 DIGEST

Data that proves the brand’s business identity and profound influence

 

124 CONFIGURATION

Customer reviews of the Haller modular system

 

126 INTERVIEW: ALEXANDER SCHAERER, THOMAS DIENES, ANDREW WITTMAYER

USM’s fourth CEO Alexander Schaerer, Product Development Director Thomas Dienes, and Sales Director Asia Pacific Andrew Wittmayer talk about the brand’s tradition and innovation

 

134 SHOWCASE

A glimpse at showrooms embodying the multiple-layered feature of modular furniture

 

138 SWISS DESIGN

USM’s functional aesthetics examined in terms of Swiss design

 

142 CASES OF MODULARITY

Characteristics of the USM modular system that present new value to the market

 

148 REFERENCES

Books, videos, and websites that explore the brand’s identity

 

151 OUTRO


 














 






LEMAIRE

매거진B (영문판) Magazine B, 매거진비

[브랜드다큐멘터리] ARC’TERYX (영문)

매거진B (영문판) Magazine B, 매거진비

Ivan Pericoli

매거진B (영문판) Magazine B, 매거진비

Benoît Astier de Villatte

매거진B (영문판) Magazine B, 매거진비

Alexander Schärer

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팁 아이콘 [브랜드 다큐멘터리] MINI

매거진B (영문판) Magazine B, 매거진비

팁 아이콘 [브랜드다큐맨터리]montblanc(영문)

매거진B (영문판) Magazine B, 매거진비

팁 아이콘 [브랜드 다큐멘터리] A.P.C (영문)

매거진B (영문판) Magazine B, 매거진비

[출처] 매거진B (영문판) Magazine B, 매거진비
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이코노미스트 the economist (한국판)
동아 비즈니스리뷰(DBR : DongA Business Review)
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