■ Table of contents

02 INTRO

08 EDITOR'S LETTER

12FOURTH WAVE

The new wave of coffee and % Arabica observed by coffee experts

16AESTHETIC

Aesthetic of Kyoto that inspired % Arabica founder Kenneth Shoji

22NEIGHBORHOOD

Introduction to Arashiyama and Higashiyama neighborhoods in Kyoto where % Arabica locations have become local attractions

28OPINION: KOBE LEE

% Arabica’s Global Head Barista Kobe Lee talks about thebrand’s philosophy on coffee and people management

34IDENTITY

% Arabica’s minimal, timeless brand identity that is reflected in brand goods

40IN THE BAR

% Arabica’s signature drinks and service

46AT THE ROASTERY

% Arabica Kyoto Roastery & Bakery, a control tower for an exquisite, quality cup of coffee

50INTERVIEW: KENNETH SHOJI

Conversation between Magazine B publisher Suyong Joh and % Arabica founder Kenneth Shoji

56A DAY WITH A COSMOPOLITE

Kenneth Shoji’s cosmopolitan life in Bali

64CUPPING LAB

Luis Urcuyo, green bean buyer for% Arabica, shows his coffee cupping

68COFFEE FARMS IN BALI

Coffee farms in Batukaang Village, Bali, that supply specialty coffee beans to % Arabica

72WELLNESS SPACES IN BALI

Alchemy, a wellness brand in Bali that captured Kenneth Shoji’s attention

76COFFEE TOOLS

Coffee tools used in % Arabica cafés to provide the best coffee experience

86MOMENT OF INNOVATION

Slayer Espresso, a game changer in the espresso machinemarket, and its founder Jason Prefontaine

94COFFEE BUFFERS

Coffee lovers from all walks of life, including cofounder of Deus ex Machina Dare Jennings, share their thoughts on % Arabica

102OPINION: KEITA AONO

Keita Aono, chief designer of space design consultancy No. 10, talks about % Arabica’s space design philosophy

108ICONIC STORES

Design studios from different cultures and their iconic designs for % Arabica cafés

124SURROUNDINGS

Neighborhoods and nearby attractions in Seoul, New York, and London where% Arabica shops are located

130PARTNERS

% Arabica’s franchise partners in Indonesia, China, and Korea that drive the brand’s global business

136VISITORS

People from all around the world who visit % Arabica stores in Kyoto and Bali

142BRAND STORY

A story of % Arabica that started in Kyoto and has grown into a global coffee brand

148BEHIND THE BRAND

Some interesting facts about % Arabica, as presented by the brand’s founder

150INTERVIEW: MAKOTO NAKAMURA, ERIKO MATSUDA

Makoto Nakamura, vice president of Asiamix Japan, supports % Arabica and Kenneth Shoji; Brand consultant Eriko Matsuda leads brand management

154TENANT

% Arabica kiosk locations show the brand’s competitiveness

160UNDERDOGS

Coffee brands that started in cities with hardly any coffee culture and still gained an international following

163OUTRO

■ Table of contents

02 INTRO

08 EDITOR'S LETTER

12 PERSONAL ARCHIVES

Hints of Christophe Lemaire and Sarah- Linh Tran’s creativity found in their work spaces

20 IN MARAIS

The Lemaire headquarters blends into the Marais, a historic district in Paris

24 SMALL TALK

People at Lemaire affirm their personal beliefs about clothing and the brand’s unwavering trajectory

32 INTERVIEW: CHRISTOPHE LEMAIRE & SARAH-LINH TRAN

Co-creative directors of Lemaire

38 ON-SITE WORKSHOP

Lemaire’s in-house atelier materializes the brand’s design universe

42 LEMAIRE WARDROBE

Lemaire’s iconic style imbues the brand’s shirts, jackets, overcoats, and other essential items

48 UNDERSTATEMENT

Delicate design language expressed through colors, materials, silhouettes, and other details

58 OPINION: ANJA ARONOWSKY CRONBERG

Fashion journalist Anja Aronowsky Cronberg attests that Lemaire provides physical and mental comfort through its clothes

64 DEFINITE

The unique perspectives of Lemaire brand fans who refuse to compare themselves with others

88 AT THE BOUTIQUE

Lemaire boutiques reflect the brand’s comfortable and calm mood

92 CRAFT PARTNERS

The brand expands its aesthetic domain through ingenious partnerships with artisans and artists

102 OPINION: SONYA DYAKOVA

Graphic designer Sonya Dyakova says that the allure of Lemaire is that it has created its own narrative by incorporating cultural elements in fashion

108 IN THE COLLECTIONS

Impressive Lemaire collections created in collaboration with outside creators

122 INDIVIDUALS

Strong personalities who have appeared on Lemaire runways

128 ESSAYS

Thoughts on the charms of Lemaire as everyday wear that is anything but mundane

131 AN OPTICAL POEM

Lemaire’s color palette reflects light, shadow, and nature

140 BRAND STORY

How Lemaire grew while concentrating on creating styles rather than fashion

150 INSPIRATIONS

Music, films, books, and architecture that inspire the Lemaire designer duo

155 OUTRO

■ Table of contents

02 INTRO

08 EDITOR'S LETTER

12 VIEWS

Aesthetics of Arc’teryx in retail spaces

20 OPINION: ERANG SONG, GEUNSIK PARK

Worksout store manager Eran Song and designer Geunsik Park talk about the distinct value of Arc’teryx in the market

26 LAYERING

The unique vibe of Arc’teryx users workingin various fields

36 OTHER BRANDS

Items from other brands that echoArc’teryx

40 OPINION: DAN GREEN

The Arc’teryx senior director of Advanced Concepts says the secret to making the best product is embracing trial and error

46 ARC’ONE

Arc’teryx Vancouver factory serves as atest bed for the brand’s products

54 LABORATORY

Manager Bill Burke gives a tour ofthe Arc’teryx R&D lab with a fewdemonstrations

62 TECHNOLOGY

Simple experiments prove Arc’teryx’s technological prowess in waterproofing, windproofing, reducing weight, and heat retention

70 TESTS AND TRIALS

A space of possibilities where designers start creativeexperiments

76 PRODUCT GUIDE

Categorized as techwear, Arc’teryx products run the full gamut

84 ICONS

GORE-TEX, a core material used in outerwear and outdoor apparel, reveals the true value of Arc’teryx

90 STORE

The Arc’teryx philosophy as reflected in its Vancouver and New York outposts

96 OPINION: TAKA KASUGA

Creative Director of Statement Taka Kasuga leads the brand’s creative path through Veilance and System_A

102 NEW WAYS

Charting the evolution of Arc’teryx and new directions for outdoor wear

110 INTERACTION

Artists share inspiration with Arc’teryx around the theme of sustainability

118 BRAND STORY

Arc’teryx: How it grows and sets technological standards for hiking clothing brands

124 INSPIRE

The Coast Ranges, a huge motivator for Arc’teryx

128 INTERVIEW: KARL AAKER, KATIE BECKER

The direction and vision of Arc’teryx from VP of Brand Marketing Karl Aaker and Chief Creative Officer Katie Becker

134 CLIMBING

The frontier spirit of Arc’teryx that resembles climberstrailblazing through uncharted nature

138 SUSTAINABILITY

A brand that moves with nature—and its CSR principles

142 SOCIETY

Communities at home and abroad that embody the spirit of Arc’teryx

146 DIGEST

Numbers representing Arc’teryx and the cultures surrounding the brand

151OUTRO

■ Table of contents

02 INTRO

08 EDITOR'S LETTER

12 IMPRESSIONS

Multilayered assessments on the city of Copenhagen by a host of media outlets

16 DIVE INTO THE CITY

Core values and sociocultural legacies that give an insight into Copenhagen today

28 INTERVIEW: CLAUS MEYER

Claus Meyer, entrepreneur and chef, talks about today’s culinary scene in Copenhagen

34 CREATIVE DINING

The distinctive originality and philosophy of Copenhagen’s dining

46 FOOD INNOVATORS

Food labs and companies breaking new ground for the future of food

54 THE ART OF HYGGE

La Banchina, an on-trend location that epitomizes hygge of the Danes, who find happiness in daily life

58 A DAY OF GOURMET

Gems where brunch, coffee, and natural wine can be savored

66 INTERVIEW: CECILIE THORSMARK

Cecilie Thorsmark talks about the role of Copenhagen Fashion Week as a platform

72 WOMEN FOR WOMEN

Women fashion designers that give voice to all women

84 THE SCANDI INFLUENCERS

Fashion influencers committed to spreading healthy, positive life attitudes

90 THE AUTHENTIC TASTE

Fashion select shops and beauty brands loved by Copenhageners

98 INTERVIEW: THOMAS LYKKE & ANNE-MARIE BUEMANN

Thomas Lykke and Anne-Marie Buemann, cofounders of OEO Studio, talk about the quintessence of Danish design

104 HOME

The potential and aesthetic of the Danish home

112 Design-Driven VENTURES

Brand stories of Kvadrat and Vipp, Danish design companies that refuse to dwell on past legacies

120 CREATIVE FORCES

Brands that serve as both a platform and a creative hub based on a sense of community

132 DANISH SPIRIT

Expat Danes disseminate the Danish spirit and culture

140 DESIGN ICONS

Iconic designers and classic brands that have sustained the “Danish modern” look

144 THE WEEKENDERS

The natural landscapes that immerse Copenhageners in musings and relaxation

152 INTERVIEW: SIMON CASPERSEN

Simon Caspersen, cofounder and communications director of Space10, talks about creating an ideal city

158 URBAN PLANNING

The history of Copenhagen’s urban planning

162 SMART CITY

Copenhagen Solutions Lab focuses on collaboration, citizenship, data, and experimentation

166 BIG PICTURES

How Copenhagen-born architect Bjarke Ingels and his team transformed the landscape of the city

180 DANISH CULTURE CODE

Figures that offer a better understanding of Danish culture

183 OUTRO

■ Table of contents

02 INTRO

08 EDITOR'S LETTER

12 CHALLENGES

The challenge culture leads trends du jour through video creating and sharing

26 OPINION: VIRGINIA HEFFERNAN

One cultural critic praises TikTok’s optimistic worldview

32 USER MANUALS

Get to know the user-friendly interface on which filming, sharing, and playing videos happens in a just a few taps

40 KEY ELEMENTS

Key digital terms that offer insight into the rising mobile generation

44 OPINION: SEAN KIM

TikTok’s head of product backs the platform as a super app

48 TIKTOK GENERATION

Creators unleash their creativity via shortform videos

70 DICTIONARY

Thirty-two words and expressions often used in the TikTok ecosystem

76 HALL OF FAME

TikTok teaches some old dogs new tricks

88 OPINION: SEUNGYEON KIM

The general manager of global business solutions in TikTok Korea talks about TikTok’s adaptability in the digital market

92 TRANSITION

Legacy media giants search for new ways to stay afloat the mobile era with TikTok

102 ENTERTAINMENT

A glance at TikTok’s revolutionary marketing solutions in the entertainment industry

110 BRAND STORY

The success story of an app that promotes self-discovery over social networking

118 PARTNERS

TikTok forges new partnerships as a move to evolve into a business platform

120 INTERVIEW: NICK TRAN, KUDZI CHIKUMBU

Global Head of Marketing Nick Tran and Director of Creator Community Kudzi Chikumbu talk about the vision and future direction of TikTok

126 CREATIVE WORKSPACE

TikTok’s organizational culture and LA office interior design that reflect the brand’s mission “to inspire creativity and bring joy.”

132 ALL-ROUNDERS

TikTok employee creators talk about their work environment

136 DIGEST

Incredible numbers and attributes that set TikTok apart from other social media platforms

140 REFERENCES

Books, videos, and more that break down the digital media ecosystem

151 OUTRO

02 INTRO

08 EDITOR'S LETTER

12 RETAIL

Modular furniture that opened up new horizons

22 OPINION: TYLER BRÛLÉ

The Monocle editor-in-chief maintains close ties with USM

28 IN OFFICES

The USM modular system makes a big splash in workplaces

38 IN PUBLIC PLACES

USM’s timeless design blends seamlessly into public spaces like schools, libraries, and museums

48 OPINION: LAURENT CROCHET

Head of USM France strives to deliver the brand’s values to the public

54 IN MÜNSINGEN

The city where the Swiss furniture brand’s philosophy took root

56 FUNCTIONALISM

Introducing the first modular furniture, born in a factory that values aesthetic functionalism

64 HALLER SYSTEM

Key elements and accessories that comprise the Haller modular system

72 CUSTOMIZATION

USM’s extensibility and reconfiguration make the units highly responsive to individual needs

78 OPINION: RODOLPHE PARENTE

Designer Rodolphe Parente adds distinctive character to space, just like USM furniture

82 IN HOMES

Loyal USM customers use space as a canvas for expressing their unique lifestyles

110 LONGEVITY

The USM headquarters epitomizes the brand’s key values

116 BRAND STORY

USM’s growth story paves the way to indefinite design possibilities through simplicity

122 DIGEST

Data that proves the brand’s business identity and profound influence

124 CONFIGURATION

Customer reviews of the Haller modular system

126 INTERVIEW: ALEXANDER SCHAERER, THOMAS DIENES, ANDREW WITTMAYER

USM’s fourth CEO Alexander Schaerer, Product Development Director Thomas Dienes, and Sales Director Asia Pacific Andrew Wittmayer talk about the brand’s tradition and innovation

134 SHOWCASE

A glimpse at showrooms embodying the multiple-layered feature of modular furniture

138 SWISS DESIGN

USM’s functional aesthetics examined in terms of Swiss design

142 CASES OF MODULARITY

Characteristics of the USM modular system that present new value to the market

148 REFERENCES

Books, videos, and websites that explore the brand’s identity

151 OUTRO